The Hiding Place vs. Night - 2929 Words

Many outsiders strive but fail to truly comprehend the haunting incident of World War IIs Holocaust. None but survivors and witnesses succeed to sense and live the timeless pain of the event which repossesses the core of human psyche. Elie Wiesel and Corrie Ten Boom are two of these survivors who, through their personal accounts, allow the reader to glimpse empathy within the soul and the heart. Elie Wiesel (1928- ), a journalist and Professor of Humanities at Boston University, is an author of 21 books. The first of his collection, entitled Night, is a terrifying account of Wiesels boyhood experience as a WWII Jewish prisoner of Hitlers dominant and secretive Nazi party. At age 16 he was taken from his home in Sighet, Romania and†¦show more content†¦The most important theme portrayed in Night is defined later by Wiesel himself: The executioner killed for nothing, the victim died for nothing...During the Middle Ages, the Jews, when they chose death, were convinced that by t heir sacrifice they were glorifying and sanctifying Gods name. At Auschwitz, the sacrifices were without point, without faith, without divine inspiration... (Douglas) Wiesel feels that the genocide of WWII came and went and proves no point to the world, gives neither strength nor hope to the individual, and is basically pointless. After the inhumane persecution, his God is not praised by a greater audience, Hitler and his Nazi party does not gain more power, Jews are not respected by others, and the world as a whole is not given reassurance of a better future. To Wiesel, the Holocaust represents nothing but evil, guilt, and the decay of human morality. (Popular World Fiction, II-35) As does Wiesel, Ten Boom preaches of the importance of learning from past mistakes and not recycling a detrimental experience. However, the evangelist in Ten Boom preaches beyond historical remembrance into the depths of spiritual growth. She strongly believes that the world and its creatures are fated b y God and that every experience witnessed by an individual is predestined with the purpose of teaching a life lesson. She survives with the hope andShow MoreRelatedSummary Of Speech To The People Of Auschwitz By Elie Wiesel1237 Words   |  5 Pagesstated this he meant that Auschwitz was the worst place anyone could ever live through. When you hear the word darkness, you most likely think of sadness, terror, unhappiness, and even torture. This being said, I would associate whatever Elie Wiesel is talking about – Auschwitz – is dark and an unhappy place to live. The second part of this line talks about Auschwitz being the kingdom. When you think of kingdom, you most likely assume that the place is the most powerful, or the worst. In conclusionRead MoreAnalysis : Death 1248 Words   |  5 Pagesworld from Munich and what goes on at the time. 3. Plot Structure a. Exposition – Liesel is an 11 year old girl that is put for adoption and she is taken to Mulching, Germany with her foster parents, Hans and Rosa Hubermann, she feels very out of place with them but adapts quickly. Her foster parents aren’t big supporters of Hitler and Hans isn’t a part of the Nazi Party because of his past with Jews. Liesel plays soccer with the kids that live on Himmel Street and Hans teaches her how to read. bRead MoreThe Himalayas As A Barrier For The World898 Words   |  4 Pagesconstant theme in the Wild West depicts a culture that only the â€Å"slower ones get shot down†, while the quickest to draw are heroes to be instantly worshiped. In comparing Chinese and American cultures at this level, one would feel like observing day and night at the same time. Over thousands of years in China, The Four Books: Mengzi, Analects, Great Learning, and The Doctrine of the Mean, were taught to all students, and the material was tested on the state examinations until its final abolitionRead MoreThe Himalayas As A Barrier For The World909 Words   |  4 Pagesconstant theme in the Wild West depicts a culture that only the â€Å"slower ones get shot down,† while the quickest to draw are heroes to be instantly worshiped. In comparing Chinese and American cultures at this level, one would feel like observing day and night at the same time. Over thousands of years in China, The Four Books: Mengzi, Analects, Great Learning, and The Doctrine of the Mean, were taught to all students, and the material was tested on the state examinations until its final abolitionRead MoreAnalysis Of The Book The Book Thief 1403 Words   |  6 Pagesabout the Nazi’s. Liesel’s words also helped many people including Max and the children in the basement. c. Change or epiphany and thematic significance- at the beginning of the book, Liesel was a scared little girl. She would have nightmares at night and would need her papa to comfort her. Towards the end of the book she doesn’t need her papa to comfort her anymore. She begins to mature into an adult. She also develops compassion. When Liesel saw the hungry Jewish man on the street, she gave himRead MoreThe Scarlet Letter, By Nathaniel Hawthorne1368 Words   |  6 PagesGood vs. Evil â€Å"â€Å"There was witchcraft in little Pearl’s eyes, and her face, as she glanced upward at the minister, wore that naughty smile which made its expression frequently so elvish.† (Hawthorne 145) This, is a misleading description that Nathaniel Hawthorne depicts of Pearl, the daughter of Hester Prynne, in his classic novel The Scarlet Letter. Pearl is the living product of sin for her mother. Born out of wedlock, Pearl is a unique child that tends to be very moody and unpredictable. HoweverRead MorePoint Of Structure Of The Book Thief1334 Words   |  6 Pagescommunity. c. Events contributing to rising action – Liesel steals yet another book during Hitler’s book burning and discovers her father is a communist. Around the same time, the Hubermanns decide to hide a Jew named Max, but then has to leave from hiding because of Han’s fateful actions during a Jewish march d. Climax (Crisis/turning point) – The bombing on Himmel Street kills everyone except Liesel; everyone that Liesel knew or cared for is now gone forever. e. Events contributing to falling actionRead MoreOnes a Heifer by Sinclair Ross759 Words   |  3 Pagessaw the calves from quite a distance away. The thought that Peter could have just imagined and made himself believe that he saw the calves where in reality he did not. First of all, Peters suspicious vibe for Arthur Vickers hiding the calves shows how there is appearance vs the reality in the story. Although Vickers clearly told Peter, Theyre all mine, (Ross, Page 443) referring to the calves and even showing him, Peter still did not believe him. Peter kept thinking about the appearance thatRead MoreComparing The Interlopers And The Sniper1192 Words   |  5 Pagesdifferences in the conflicts of the plot, moral values in the theme, and irony of the unexpected twists of the two stories. In the story of the â€Å"Interlopers,† George Znaeym, seeks out his arch-enemy, Ulrich von Gradwitz, in the forest on a winter night. These two men, because of a family feud that has been passed down from generation to generation, are bitter enemies. The feud of these two families was started over the possession of land, and these two men are continuing it. Whilst these men areRead MoreAnalysis Of The Book Milkweed By Jerry Spinelli1371 Words   |  6 Pagesâ€Å"Milkweed† by Jerry Spinelli is a realistic fiction story. I know the book is realistic fiction because it tells the story of a boy that lived in a time when the Jews were mistreated by the German Nazis in the 1940s during World World II. The story takes place in Warsaw (the Ghetto), Poland, and is about real life tragedies that happened during World War II. Point of View: The point of view in â€Å"Milkweed† is First person point of view. I know that it is told in the first person because the author uses

The Evolution of Ethics Essay - 3167 Words

The Evolution of Ethics A goal implicit in human evolution is survival; thus, humanity directs some of its energy toward creating a state of peace to achieve the necessary efficiency and conservation of energy to survive in a hostile and sometimes unpredictable world. The foundation of the emergence of rule systems in the world is built upon centuries of reasoned insight and personal experiences that reveal which actions are better than others, which are productive, and which are disruptive and should be avoided. As efficient actions reveal themselves to an evolving society, its people develop the means to make productive choices between one type of action and another. Some choices are decidedly better than others. This prioritizing of†¦show more content†¦Ethical systems and formal laws together serve to bring order to a world that tends to become disorganized and sometimes violent if ethical views and rules of conduct are not established. Ethical systems that emerge for any given period of histor ical development may not represent the finest of rules ever conceived, but they are sufficient to hold the growth of humanity in the balance. Along with the emergence of good rules have evolved many others that were bad. These bad rules evolved from errors, delusions, and self-interest. But over time the good rules that incorporated a keen insight into human relationships have likely endured and have slowly grown into a reasonably consistent set of rules. These rules today are expressed formally and informally in systems of laws, morals, manners, and customs. Rules spontaneously evolve in every social system, whether it is a group of small-time criminals or highly educated people in a multinational corporation. Rule systems evolve along the lines of an efficiency algorithm that effectively organizes the prevailing state of affairs in small increments of change over long periods of social time. In the beginning of the formation of social systems, rules may not have been as refined as they are today. But rules necessarily existed from the beginning simply to keep volatile passions,Show MoreRelatedThe Evolution Of Business Ethics852 Words   |  4 PagesThe Evolution of Business Ethics Tim Bowles OMM-640 Business Ethics and Social Responsibility Dr. Andree Swanson May 17, 2015 Abstract Just as individuals differ, so do their ethical concepts and value arrangements. Personal guidelines or policies for everyday ethical conduct. Like all policies, a code of ethics must be capable of being enforced. Just as if people, corporations and businesses too, have their ethical concepts, systematic science, and a business philosophy they must followRead MoreIt’S Said That The Universe Will Tend To Move Toward A1256 Words   |  6 Pages It’s said that the universe will tend to move toward a state with a higher entropy. Every gas molecules will spontaneously diffuse to fill a container which will increase the overall entropy of the universe. Evolution is then can be thought to follow this same basic principle. Nature has given every species living in it an indefinite amount of time which allows them to evolve. Ergo, for over three billion years, some of the single cell organisms had been successfully evolving into the numerousRead MoreEthics: Moral Absolutes Essay1180 Words   |  5 PagesEthics 3.1 1. Why are Christian ethics and theology inseparable? What did Francis Schaeffer mean when he said that not all things are the same to God? Christian ethics is inseparable from theology because it is grounded in the character of God. Francis Schaeffer said that not all things are the same to God and means that God exists and has a character, but not all things are the same to him. Some things conform to His character, and some are opposed to his character. 2. What did Schaeffer concludeRead MoreThe Importance Of Ethical Business Is Not New1334 Words   |  6 Pagesethical business practices. There are lessons to be learned, both positive and negative, from businesses around the world. CEOs must work hard to find a balance between profits and public image by learning from history, understanding the evolution of business ethics, and understanding the social responsibility of businesses. CEOs in the business world today are in a precarious position. They are accountable to shareholders to keep profits high while avoiding any scandal or implication of shadyRead MoreEssay on Evolution: The Destruction of Humanity?1723 Words   |  7 Pagescivilizations, cultures, and religions around the world. Any idea that said humans were different than this or that went against this notion was not only going against these respected institutions it was going against humanity itself. The theory of Evolution was one of the most revolutionary ideas to come forward. 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Power and Control History and the evolution of human beings will tell us that we as a species have always determined power and control based on physical attributes. Charles Darwin demonstrated a theory of our evolution called â€Å"The Survival of the Fittest†, also called â€Å"The Natural Selection†, in which an animal that was equipped with the best

Is K-Pop a Good Influence or Bad Influence Free Essays

What is K-Pop? K-pop or known as Korean Pop is a new music genre that was originally come from South Korea, Asia. Some say K-pop offered another style of music which has catchier and offer easy listening songs for their lovers. What makes it different too is that the style the singer has shown is something new for us and how they can deliver music on their own way that I believe none of this ever existed before. We will write a custom essay sample on Is K-Pop a Good Influence or Bad Influence? or any similar topic only for you Order Now Just like how they could mix perfectly between the upbeat songs with various kinds of dancing and obviously with their good looking actresses who will make anyone who watch it will fall for them. Good morning Sir/ Madam, today I would like to talk about how K-Pop brings good influences for many teenagers. The love for K-Pop has been spreading widely nowadays, especially in Indonesia. People are arguing whether K-Pop brings a good influence or bad influence for teenagers. Firstly, it is fine for teenagers to like K-pop. I believe to be fond of Korean idol is fine. How could I say so? First, as I read on an article, admiring someone who has professionalism in doing their job will bring a good suggestion to the fans that will suggest the fans to do the same. As it is already a fan’s nature for admiring and feeling proud to the attitude of their idol. Being a K-pop artist is really hard, they must have good grade at school because their grades would show whether they are willing to learn or not, and have a good skill that has been examined by the agency and also a good attitude. So that’s why professionalism is the most important thing for being a K-pop artist. This professionalism will enforce teenagers to do so. Fans want to be like their idols, K-Pop idols are showing hard working attitude and how they never give up their dreams and become better as time goes by, for example they undergo packed and brutal training schedule in order for them to be better and better. Thus it will motivates the fans. Another thing that it is already a nature for fans when they love an idol, they’ll do everything. Many of K-pop artists are smart, for example is Cho Kyu Hyun who is very smart in Mathematics and has won several Math Olympiads in South Korea, this encourages the fans of Cho Kyu Hyun to study hard as hey are seeing Kyu Hyun as their role model, at the time when Cho Kyu Hyun won several medals he was also in his teenage year, therefore it’s easy for fans to look upon him because it suits their situation now. Secondly, teenagers could widen their social intercourse and even knowledge. Why? When someone likes K-pop I can make sure that they will not keep it for her or himself. They will share it with others, for example joining fans gathering, K-pop fans will try to spread the love. By liking K-pop fans usually will always get the latest updates of their idols as a fans’ nature is to dig as much as they can as long as it’s related to their idols and that will force them to be aware on how to connect themselves with the world that might make them being sophisticated teenagers. Sounds rare? But that’s the truth. Knowing K-pop will make fans curious about South Korea itself, as they will be trying to be closer to their idols as much as they can, they would try to learn South Korea’s culture and language, this is useful for teenagers as it could enriches their knowledge about the world outside. Furthermore, I would like to say that K-pop unites the world. Teenagers nowadays are able to meet new friends around the world through K-pop fancafe or social networks as they are sharing the same interests. Having friends overseas are good as they’ll be using English since English is the universal language and that would train them to speak English more. Articles about K-pop for international fans are also written in English, therefore fans will try to improve their English as they don’t want to miss their idols latest updates. Despite the view from the adults that liking K-pop will cause teenagers to lose their nationalism, as when someone is obsessed about something, they will do everything related to it and by liking K-pop means that teenagers will spend more time in learning about South Korea and forgetting about Indonesia’s tradition and culture. Adults have also been saying that K-pop just gives distraction to teenagers. Especially parents think that their children are distracted from their studies as they always think about K-pop, watching videos about K-pop or reading fan fiction and neglect their studies. Another reason that was given by them is because of the consumerism soul of teenagers. It is true that being K-pop fans is not cheap. Even an album that only has 5 songs in it could cost Rp. 200,000 . It is a fans nature that they want to meet their idols so when their idols come, they become desperate to watch the concerts and moreover whenever there’s concert, merchandises such as light-stick, banner would be essential for them to cheer their idols and all of those are not cheap. Adults are thinking that it’s just wasting money. People are saying that K-pop artists are fake and just motivates teenagers to do plastic surgery in order to look pretty or handsome. They are saying that K-pop is all about plastic surgery, the K-pop artists will do it so they can be pretty or handsome and sometimes it’s necessary if they want to have a lot of fans in Korean music industry. I myself believe that nothing is wrong with plastic surgery, why would we accuse someone for being fake only because they did plastic surgery? It’s not like they are doing crime. Every person in this world has their own rights, if the K-pop artists want to do it, then it’s their rights, it doesn’t go against the human rights. Afterall, what is wrong for someone having a desire to have a better look? I don’ think that this brings bad influence for teenagers, even in South Korea itself, parents usually give their children plastic surgery as birthday presents and this motivates the children to be a good and well-mannered child if they want to get plastic surgery as their present. So, I strongly believe that there is nothing wrong with it. All of those are true. However it’s back to themselves. It’s back to their ability to control themselves and to hold their temptation. As long as it’s consumed wisely, I believe that K-pop will only bring good influences for teenagers as I myself experience it. In my experience, I believe that K-pop has bring good influences into my life. Despite people saying that K-pop will distract me from my studies, I am very sure that it doesn’t. In fact, K-pop is one of the main factors that motivates me to study even harder and keep up good marks. I see K-pop as my motivation, I always think that if I study hard and get good results, in the end I can award myself by going to K-pop concerts or buying their official merchandises. Whenever there’s a big exam coming, I always make a note which says something like â€Å"Rank 1 = K-pop Concert† , and it really motivates me. I really respect all the K-pop artists, they sacrifice everything to chase their dreams. There’s this one quote that always stuck in my head, â€Å"If you really want one thing, you have to give up on another† , said Lee Tae Min, a member of SHINee. It teaches me that if I really want something, I have to stick to it, be consistent and not easily influenced by others, I have to focus on my aims. Moreover, K-pop teaches me to fight for what I want, just as what Minho, a member of SHINee, korean boy group says, â€Å" If you don’t give up your hopes and dreams, then there will always be a good ending. † Thank you for your attention and now I end this speech. How to cite Is K-Pop a Good Influence or Bad Influence?, Papers

Marketing Audit Of Coles Supermarket Australia Case Study

Question: Discuss about the Case Study for Marketing Audit of Coles Supermarket Australia. Answer: Introduction Background Information Marketing has been identified as an essential task for the success of a business entity. Marketing audit is conducted to observe and analyse the marketing strategy of an organisation and identify the problems faced by the company to develop strategic changes in the current policy. The paper has been developed to conduct a marketing audit of Coles which is a 102 year old company and a market leader in the Australian retail industry (Coles Supermarket, 2016). Coles has been identified to control 31% of the Australian retail market that made it the subject of marketing audit study. According to the company report, it is a $22 billion company with revenue of $31 billion in the year 2015 (Coles Supermarket, 2016). Hence, the giant hold in the market with more than 100,000 employees makes it the choice for the research. Aim and Objective The primary aim of the study is to identify the current marketing strategy of Coles and analyse it according to the present market scenario (Baker, 2010). The report has been developed to observe the problems faced by the Coles regarding its marketing strategy and develop proper solution for the company to grow its business in Australia. Method of Approach The marketing audit will be conducted by analysing the external environmental factors, internal environmental factors, SWOT analysis and Opportunity analysis of Coles in the Australian market. Furthermore, the current marketing strategy will be studied to compare and analyse the result of these strategies in the current business environment (LaPlaca, 2010). Along with that, several marketing theories will be used to present strategic changes that can be helpful for the company to overcome the marketing issues. Scope and Limitations of the report The paper will help to develop proper understanding of the marketing strategies that are used by the Coles management to carry on its marketing activities. It will provide a clear understanding of the marketing goals and objectives of the company and the current strategy used by the company (Matsunaga, 2010). Furthermore, the study will help to identify the problems faced by the Coles Management while carrying on its marketing activities in the current business scenario and develop new strategies that will be helpful for the company to have a better market positioning. The major limitation of the project is that it is mere an academic report and can be helpful for the company only when they apply the strategic change in the real world business. Preview of Material Different marketing theories and analysis will be used to conduct the research on Coles marketing audit. Marketing analysis tools like marketing environment analysis, task environment analysis and SWOT analysis will be used to analyse the current market scenario for a retail business in Australia (Blythe, 2009). Furthermore, a strategic analysis model will be used to conduct the study on marketing strategy Vs strategic marketing. Marketing Environment It is important to conduct an external market analysis to observe the factors that impacts the business of Coles in the Australian market. The external market factors helps to identify the problems that are faced or going to be faced by Coles while operating in the Australian market. Hence, it can be seen that marketing environment analysis is an essential way of observing the market and the conditions that influence the business (Mis ra, 2010). The macro-environmental factors that influence the business of Coles Supermarket are discussed herein below: Demographic Factor It can be seen through study that the population of Australia grows by around 2% every year and most of the people live in the urban areas inside or close to the city. The high density areas are mainly the major cities of Australia such as Sydney, Perth, Melbourne and others. The population of Australia includes people belonging from different backgrounds and cultural groups. Hence, it is important for the marketers to understand the population density in the areas they choose for doing businesses (Castaldo, Grosso and Premazzi, 2010). Coles must have its supermarkets in the urban cities or areas close to the cities to attract more customers. Furthermore, it is important for the company to note that most of the population of Australia consist of young customers. Hence, the products and services offered by the customers must match up with the choice of the youth customers. Along with that, being a retailer supermarket, the company must focus on targeting customers aged between 15 and 65 years to occupy and attract most customers (Banham, 2010). Economic Factor It can be seen that the economy of Australia is one of the developed economic nation. Currently, the fluctuation in the international financial market has impacted the economic condition of Australia. The purchasing power of the Australian people has declined from the earlier stage due to the financial crisis and increased rate of unemployment (Jain, 2010). It can be seen that people have become concerned about saving money and consumers have shifted to private labels to reduce their expenses. The decline in the Australian economic condition has benefited the private labels that are capable of providing the products at lower price. It further has increased the level of competition in the Australian market. Hence, it is important for Coles Supermarket to offer a competitive price of products that can be affordable by the customers in the current economic scenario (Mullin, 2006). A proper pricing will help the Coles to fight the local sellers and gain a competitive advantage in the mar ket. Environmental Factor People of Australia have become conscious about the environment and several laws and regulations have been introduced by the Australian government to safeguard the environment. It is important for the company to follow these environmental legislations to carry on its operations in the Australian market. The concept of CSR has played an essential role in saving the Coles Supermarket from these legal obligations. The company has implied different environmental sustainability approaches to meet the environmental regulations (Cadogan, 2009). It needs to reduce use of plastics and non-renewable energy to meet the rules and regulations of the Australian government. Along with that, it is important to note that the rules and regulations regarding the environment changes from time to time and therefore, Coles Supermarket must meet the changing laws to carry on its operations in the Australian market. Technological Factor Australia is one of the developed countries and has all sorts of the developed technology to support the needs of Coles Supermarket. It can be seen that young generation population of Australia are internet savvy people who uses internet on a regular basis (Nwankwo and Aiyeku, 2012). Along with that, the growth of social media has turned the television and radio media of advertising an obsolete technique. Along with that, the increased concern about the environment enforces the company to use less energy that can be met by implementing new technology (Hawkins, Coney and Best, 2010). Hence, it is important for Coles Supermarket to implement new marketing techniques and introduce developed technology to meet the changing needs of the Australian market. Technology has become an essential factor for the success of a retail company in the current business scenario. Hence, technology can be ranked as number one necessity of the company to seek growth and success in the Australian market. Political Factor A significant change can be evident in the legal and political atmosphere of Australia that may impact the operations of Coles in the retail industry. The government of Australia developed ACCC (Australian Competition and Consumer Commission) that governs the retail industry. Furthermore, the ACCC has implemented new policies that increase the level of competition in the Australian retail industry (Hardy, 2008). The changes in the taxation policy and environmental regulations by the government also make it difficult for the company to carry on its operations with the current strategy (Ghosh and John, 2009). Along with that, the increase taxation also reduces the buying power of the customers that further impacts the revenue model of the company. Hence, there is a need of flexible marketing strategy that will be capable of meeting the changing political and legal factors of the Australian market. Cultural Factor Culture has been a major influencing factor that controls the buying habit of the consumers. Australian comprises of people belonging to different cultures and ethnic backgrounds. Hence, it can be said that the Australia has a mixed cultural population. With the change in the cultural belief of the people, the buying habits and taste of the consumers also changes (Dillon, Madden and Firtle, 2010). Hence, culture can be identified as a crucial factor that must be considered while planning the marketing strategy of an organisation. It is important to note that the culture of Australia needs a fresh market for dairy, food and meet products (Panitz, 2008). Hence, Coles must emphasise on product diversification strategy that will help the company to offer a larger range of products that are in high demand in the Australian market. Furthermore, working in a multicultural market, diversification of product and competitive pricing is the key to success for Coles Supermarket. Task Environment Markets The market for retail industry has been growing in Australia with the rise in population and change in taste of the people. With increase in the demand of the Australian people, an immense competition level can be identified in the Australian market. The high level of competition can be evident because of the free entry of new retailer companies in the Australian market (Cohen, 2006). Along with that, there are already a huge number of sellers in the market that exerts high competitive pressure over the Coles Supermarket. Furthermore, it can be seen that the falling financial market also impact the buying behaviour of the consumers that creates difficulty for the organisation. Customers Customers are the ultimate consumer of a product. They are the main revenue producer for a retail business. In case of Coles Supermarket, it can be seen that the buyers power is much high because of the availability of a huge number of rivals in the market. There are many small grocery stores that offer local brands at a lower price (Easton, 2008). Hence, the rate of competition increases with the increase in number of sellers in the market. Furthermore, a financial downturn in the market reduces the buying power of the customers that further impacts the business of Coles Supermarket. The company needs to offer better prices and high quality products to attract more customer traffic. A change in the customers behaviour can be evident due to the presence of cross cultural population in the Australian market. People have turned towards fashionable products and demand high quality of services from a well reputed company. Along with that, it can be seen that the number of young population and old people are rising at a higher rate that makes it important for the company to offer such products that can be bought by the customers of these segment (Cohen, 2011). Hence, the marketing management of Coles Supermarket must consider the factors of change in the buying behaviour of the customers and divide the entire customers into segments to make the marketing activities effective and appropriate. Competitors The current Australian supermarket sector is heating up quite dramatically in the recent time as new supermarket giants such as Woolworths and Aldi have shared the market with Coles Supermarket stores. The retail grocery and food chain industry have been shifted to the internet platform. For instance, Wal-Mart, ShopWings, Grocery Butler and other online retail store businesses have come into the frame. By offering quality products, free home delivery and affordable price range, online competitors have shared the business market with the supermarket giants such as Coles Supermarkets (Dolan, 2015). Recent upmarket food retail stores have promoted significant market competition towards Coles business status. Intermediaries Intermediaries have played significant roles in the current market environment of Coles Supermarket. The dynamic operations of the intermediaries have controlled the pricing, quality, consumers sentiment and food packaging of Coles. Understandably, Coles Supermarkets multi-channel supply has been maintained by the intermediaries such as suppliers, marketers and product distributors. Categorised investors and market partners have created significant strength to the business structure of Coles. Sustainable supply chain management is another vital contribution of the organisational intermediaries (Peter, Olson and Peter, 2010). In this way, Coles Supermarket can identify the consumer sentiment on individual products to create more advertisement. In addition to that, intermediaries of the firm can act as transmitters of customers demand by offering most demanding products on a regular basis. Suppliers The brand suppliers of Coles Supermarket have to be selected through third-party auditing system ensuring the product quality and price bargaining. According to the requirement of Coles, the vendors must provide highest food quality and innovation technique in food processing so that the brand identity of Coles can be protected. The standard of suppliers has been verified on time to time so that customers trust on the brand will remain constant. Also, the organisation has promoted agriculture at the highest level so that fresh and healthy vegetables and meat products can be supplied directly from the farms (Coles, 2008). The RSPCA approved suppliers have given significant customer satisfaction to Coles Supermarket. Facilitators and Marketing firms Coles Supermarket has made a significant investment to advertise the products, items and services to grow the business all around Australia and New Zealand. In order to enhance public relations, Coles Supermarket has hired efficient marketing firms and facilitators to identify innovative marketing ideas to promote Corporate Social Responsibility towards the society (Doherty and Ellis-Chadwick, 2006). Through the identification of the requirement of the employees and consumers, marketing firms have promoted product availability and product costs towards the customers. Also, the logistic managers and research and development team of Coles have been contributed to the success of business growth. In the case of offers and sales promotions, facilitators of Coles have produced innovative business concepts to bring more investors and customers. Meanwhile, the marketing firms have been identified as the backbone of the sales performance of Coles Supermarket. Hence, it is the responsibility o f the facilitators and marketing firms to promote the retailers of the brand so that the identified target demographics trust can be restored. Furthermore, scheduled and appropriate sales promotions have benefited the retail business of Coles Supermarkets. Publics In the case of micro-environmental analysis, certain marketing groups and retail brands have worked with Coles showing potential business interest to Coles (Buttle, 2006). Some brands such as Officeworks, Harris Technology, and Target Corporation are attached to the business structure of Coles Supermarkets. Such brands have different sort of businesses such as office supplies network, online businesses and departmental chain stores. Coles Supermarkets other brands have successfully managed the corporate customers by their efficient services. SWOT Analysis Internal Market Factors It can be seen that the analysis of the internal factors presents the strength and weaknesses of the firms marketing strategies. The strengths and weaknesses of Coles Supermarket are presented herein below: Strengths Coles Supermarket hold a proud history in Australia therefore their command is of lions share on liquor and domestic food market. Coles provides quality and impressive service on delivery and online ordering. Coles offers various pricing strategies along with different promotional offers and numerous price cuts. It offers different brands that mainly cater the tastes and preferences of the buyers. The organization has been quite successful with its unmatched branding and advertising in the Australian retail sector. In 2008 it introduced the TV sponsorship for the summer Olympics (Macdonald, 2012). This initiative was basically framed for the buyers who are price conscious. One of the most important aspects of Coles Supermarket as their most prolific strength is the enormously successful promotional campaigns. Apples for students has been the most successful promotional campaign of Coles Supermarket. Weaknesses Coles Supermarket has suffered due to negative publicity surrounded by the hard line conciliation with the suppliers in Australia. Therefore it has slightly hurt the sentiments of the public. It may also hurt the investors of the organization. Coles faces huge competition from huge retail companies like Woolworths. Coles mostly functions on lower margins. External Market Factors The analysis of the external market factors helps to observe the opportunities and threats for the firms marketing activities. The opportunities and threats of Coles Supermarket are presented herein below: Opportunities Coles Supermarket has the opportunity to have greater control on the supply chain network for harvesting and generating quality profit from various sources. Coles Supermarket has the opportunity to expand geographically which may enable the organization to reach various new places all around the world. Marketing along with sponsorship can help Coles Supermarket to boost their business. Threats With huge competition in the retail and supermarket chain the prices of the food tumbling at a rapid rate to low margins. It has been analyzed that the consumers are getting confused due the various general brands because of the lack in distinctive communication. For convenience, a quality number of buyers can significantly select smaller and independent retailers like the butchers and the green grocers. The liquor and food market of Australia is continuously evolving due to the huge level of competition. Various competitors of the highest level are entering the Australian market with different model and ideas of marketing and business. Coles Supermarket faces huge competition in terms of marketing from ALDI, IGA, and Costco etc. Opportunity Analysis The major strength of Coles Supermarket is its Supply Chain system that acts as a core competency of the firm. The company follows the Just-In-Time strategy to minimise the cost of inventory management and spends the saved money on development of technology, employee training and enhanced marketing activities. Furthermore, it can be seen that the enhances quality of Coles services and customer care activities provides the company with an competitive advantage that increases the demands and needs of the customers (Bradley, 2011). It further increases the loyalty of the customers that provides the company with opportunity to grow its businesses. The product diversification provides the company with an opportunity to grow its businesses. it can be seen that Coles Supermarket offers products ranging from A to Z that acts as a strength of the company. Furthermore, the 102 years old reputation of the company also acts as strength of the company. But, the company has its stores in the limited region of the entire Australian market (Oldroyd, 2014). Hence, Coles Supermarket can grow its business by expanding its operations in the new region of Australia. Furthermore, it can be seen that the company needs more sponsors to finance it business that will help it to mitigate the risk of expansion. The sponsorship will also help the company to minimise the operations of marketing and reduces the cost of expansion. Hence, the Coles Supermarket has a good opportunity to grow its business with the help of new sponsors and business partners. Current Strategy Business Mission Coles Supermarket has apparently worked out the business mission based on social public and outstanding customer services. By identifying the efficient market for products and services, the mission of the organisation is to support social people and customers providing quality and healthy food products at an affordable price range (Batra, 2009). Also, the company has aimed to improve the performance to create a global brand identity within the retail food chain business industry. By valuing the customers and employees, the organisation has committed to business diversification and public relation development. In other words, growth in a staggered pattern in business is the primary business mission of the firm. Marketing Goals and Objectives Coles Supermarket has determined some long-term and short-term marketing goals and objectives to be met within the corporate environment as discussed herein. Short-term Goals and Objectives: As far as the short-term goals are concerned, the marketing department has aimed to increase the customer base and traffic (Simmonds, 2012). Also, creating the brand identity within the market is another significant short-term marketing objective of Coles Marketing team. Long-term Goals and Objectives: Meanwhile, the long-term goals are more vital as those will contribute to set a sustainable place within the Australian domestic market. Coles Supermarkets marketing expertise has targeted to increase the sales and revenue. Increasing sales figure is one of the primary long-run objectives for the retail food chain business of Coles Supermarket (Coles and Erdman, 2015). The core business structure of Coles has also aimed to improve its current business ratings and competitive advantage in the Australian market by providing efficient services to the target audience. Furthermore, the business marketing team of Coles Supermarket has endeavoured to enlarge the target market by positioning high-quality products at an affordable rate. Current Strategic marketing of Coles Supermarkets The strategic marketing of Coles Supermarkets has identified the most significant marketplaces in Australian so that the stores can feature a maximum number of target audience. In terms of Coles Supermarkets value proposition, the second largest retail food chain business of Australia has promoted quality and healthy food products at an affordable pricing. Such business tactics of Coles have certified that every social class can utilise the products and services offered by Coles (Walker, 2006). Within the marketing planning, Coles Supermarket Group has identified suitable marketing concepts such as diversified products, promotion and campaign, product merchandising, affordable and competitive pricing and efficient sales channel to create the maximum sales and revenue in the market territory. Strategic marketing of Coles Supermarket includes prime store locations and high-quality goods to get the maximum buyers for the products and services (Widener, Reid and Coles, 2010). The marketing promotions offer special in-store sales so that a maximum number of target customers can purchase products at a low price range. Such promotional sales have contributed the biggest revenue a day for Coles Supermarkets. Product merchandising is another essential strategic marketing concept as Coles Supermarket promotes its brands including groceries and fresh vegetables. Coles Supermarket Groups extending sales channel includes retail and wholesale product selling (Cullwick, 2015). In the retail business, the food store offers conventional products to the customers. On the other hand, the organisation sells products to the restaurants and other merchandise. By adding value transitions in sales and promotions, the organisation has put up significant growth strategy for the business. Recommended Strategy The identified recommended strategy has been presented in this section to produce further market moves and growth structure of Coles Supermarkets Group. Business Mission The business mission must be similar to the current strategy as Coles Supermarkets Group has developed efficient business growth model providing quality and healthy food products at a reasonable price range. Such commitments in the business mission will be appreciable for the business organisation as consumers confidence will be increased by this particular move (Wilson and Wilson, 2013). By improvising different marketing ideas and concepts, the organisation is willing to create significant public relation to enlarge the business market. Marketing Goals and Objectives In future market perspective, Coles Supermarkets management team must make some alteration in short-term and long-run goals and objective so that the robust growth of business can be secured. In short-term basis, online marketing ideas and sales strategy must be considered to tackle the new business rivals (Zou and Fu, 2011). As social public have spent so much time in the internet, digital marketing will be an effective option to improve the sales and revenue. In case of long-term objectives, there is no need to change the current marketing strategy as the existing strategy is seemed to be the most fitted option. Strategy recommendation Coles Supermarkets Value Proposition: The recommended strategic overview of Coles Supermarket must promote new training and career development programmes. In this way, the organisation can deliver outstanding service quality to the target demographics. As the organisation is one of the fastest growing food retail business chains, additional support must be given to the employees so that customers demand can be met in an efficient way. Target Market: The marketing management of Coles Supermarket should introduce new development strategies such as new retails stores, merchandising and product development to access the largest portion of the Australian market. Invariably, selection of new target market and further market penetration can improve the sales and revenue of the organisation (Alon, 2003). Market Positioning: Positioning is another most recommended strategy for Coles Supermarkets business perspective. The positioning strategy must identify the business goals and objectives to develop integrated campaigns and core business messages through marketing. In Appendix 1, the core strategy of positioning has been presented that must include demand generation, events, public relation development, e-marketing, branding and employee and social outreach. Market Opportunities: Marketing opportunity signifies the brand popularity and establishment in a particular market. As one of the fastest retail business, Coles Supermarket must analyse current market as well as marketing opportunities to add new set of buyers to the business. Meanwhile, significant market research will be effective to find out the specific and unique opportunities for Coles Supermarkets business proposition. Marketing Function Products In marketing functions, the retail store business of Coles Supermarket must introduce new product lines so that different brand products can unanimously contributed to the total sales and revenue. For example, significant market research must be done to identify the highest selling groceries and farming products. Through the identification of the most selling products, same types of new products can be manufactured to impress the buyers community. By applying product diversification market strategy, product selling can be increased as the purchasers will find more interest in trying the new products. Meanwhile, such product diversification can be initiated at the new market area so that the sales of similar products cannot decrease. Prices The product pricing is also significant for business growth and maximum selling perspective. In the strategic marketing functions, low pricing and high pricing of products should be promoted to attract the maximum target demographics (Alexis, 2012). Current prices of products should be proactively declared so that low pricing of most selling products can secure maximum revenue for the retail food chain business. On the other hand, by identifying the unique manufacturing and brand products, high rates must be quoted to impress the buyers. Therefore, power bargaining from the suppliers must be effectively managed so that the firm can deliver quality food products to the target audience at the minimum rate promoting competitive edge. Distribution Currently, Coles Supermarket is known for its well organised distribution strategy. It has its stores located in major cities of Australian in the core region that has high density of population. But, the market for the Coles Supermarket has become saturated that intends the company to expand its operations and grow its distribution channels by introducing new stores that will be capable of attracting more customers. Coles can build new stores in the outskirt areas nearby the cities that are less costly and build large supermarkets with different other facilities. It will help the company to grow its market and target new segment of customers. Marcoms The marketing and communication strategy can be developed based on advertising media and significant communication channels. By identifying market research and corporate communication resources, the organisation should implement the best marketing concepts. In Appendix 2, a described process has been shown for further consideration (Alexander and Coles, 2011). In case of popular branding, public relations and digital marketing strategy must be taken into consideration to increase the market size of Coles Supermarkets. For advertising perspective, sales and business guarantee and websites should be promoted to encourage the buyers to visit the stores of Coles Supermarket. Finally, effective marketing agents and executives must be recruited so that innovative marketing concepts can be generated on a regular basis. Sales Force Using sales force is a technique of outsourcing the task of marketing or implementing a different marketing team for operating the marketing activities. In case of Coles Supermarket, it has a separate marketing team that task care of the demands and needs of the customers. Furthermore, the marketing team conducts research and apply changes in the marketing strategy according to the conditional changes in the market situation (Alfredsson, Mnsson and Vikstrm, 2016). The company needs to implement new technologies in developing the efficiency and effectiveness of the sales force. It can outsource the digital marketing activities that can be cost effective and help the company to seek better results. Conclusion The bsuiness report has been successfully described to draw the current business positioning and strategic concepts of Coles Supermarkets Group in Australian retail food chain industry. Coles Supermarket is one of the largest reatil food store chain in the market. As a result, there are some major market competitors and issues attached to the business model of the organisation. By promoting business ethics and corporate social responsibilty, the retail chain business has cretaed its significant market identity. On the other hand, the organisation has efficiently utilsed the available business resources to provide the best products and services to the customers at an affordable prices. The busines environment of the organisation has got some major sides that have to be overcome by the management team of Coles Supermarket. By identifying the vast size of the target market, the organisation has developed wholly owned subsidiary (WOS) to provide the best pricing. Also, the organisational stakeholders have effectively partivipated in busines events and public relation programmes to increase the business reputation. In the meantime, the report has identifed some strategic recommendations suitable for further business development of Coles Supermarkets. Therefore, efficient market positiong must be developed to grow the demand. At the same time, e-markeing is another essential part of the business in the recent time. Hence, online marketing and product selling must be highlighted to reach the maximum number of public. 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